Social Media

Not every business belongs on every social network. Roominate researches, determines, and recommends networks that fit for the business models of our clients. Whether it's a blog, press release writing, or social networking, Roominate implements the plan that will drive the most relevant leads.

Many companies approach social networking and blogging as a way to spread news, one to many. The most important part of social media is understanding who you are trying to attract and what they need/want to see in your content - this is how to build your social media brand.

Start the process of determining your target market for free by downloading our B2B or B2C social network targeting analysis form:

Name Email Address Telephone Number What is your biggest marketing challenge?

Roominate provides a written plan for promoting the client's new social media presence. We design and implement emails to promote the new social network pages, embed social buttons on the website, promote with social ads, and run contests to build and interact with the target audience.

If a new person lands on your Facebook page, having a welcome tab increases the percentage that the person will click "like" in order to start interacting with the business. In addition, we target these welcome tabs to attract better Facebook fans. These welcome tabs are designed and then written into a tab using Facebook Markup Language (FBML).

Similarly, custom designed and targeted Twitter backgrounds increase the possibility that (1) the new visitor will click "follow" and (2) that new follower will be within the target market.

Roominate focuses on capturing more targeted Facebook fans and Twitter followers through these welcome tab and background graphics.  Click here to see some of our work.

There are millions of social media applications that allow for businesses to interact with customers in ways that were never possible before. Non-profits can raise money right on their Facebook pages, and realtors can share sold properties showcases with buyers on Facebook and build a viral referral engine.

Other companies can manage the release of content on Twitter and find pertinent followers through thousands of Twitter applications. Many other free tools allow you to create, embed, and share great content anywhere on the web. There are great free Google tools that allow you to tell the story of your business:

The key to implementing these apps is finding the ones that best fit the needs of your business. Let's talk about some apps that could fit for your business!

Designing a plan to find, write, and post targeted content for your blog, articles and press releases, or social networks is essential to creating meaningful interactions with customers. Roominate (1) manages and writes this copy for the client or (2) puts in place a targeted plan for content writing and release times - and coaches the client through social media for a given time period.

Whether it is posting third-party articles, starting discussions, or running contests - Roominate finds and writes content that will attract the highest amount of relevant leads.

Tracking the success of social media is the most important way to determine if the interactions will eventually turn into sales. Understanding tools like Facebook Insights, Google Analytics, Website Grader, and blog statistics is key to tracking the success of each social platform.

Roominate tracks these statistics and captures customers by driving customers back to the website and capturing contact information through forms.