Internet Marketing Plans

What is internet marketing?	Why do I need it for my business?
When do I start the process?	Where should I spend my money?

Have you run these types of questions through your mind before? Internet Marketing is a relatively new form of marketing yet has already become a necessary part of a company's communication plan. However, not all forms of internet marketing are appropriate for all types of businesses. Determining what form of internet marketing to utilize is one of the first parts to a Roominate Internet Marketing plan.

Current Web Presence Analysis

If you have a website, Roominate will grade the website through a third party software.

This grade is based on the website's ability to be searched by relevant leads and how effective it is in capturing that lead through some sort of signup form.

Roominate will also analyze the current social media presence and put together a report that rates the effectiveness of that platform as well.

Finding the Right Web Media

By conducting research, applying creative thought, and talking to the owners, Roominate puts together the perfect internet marketing package for its clients. This package is customized depending on the client's type of business.

For example, if there is the potential for creating up-to-date content, the internet marketing package will be focused around blogging, PR writing, and social media conversations.

A different client, however, will have a plan centered around SEO, local listings, search engine marketing, and directory listings if online exposure is more important than content.

Content Management Strategy

Writing blog posts, press releases, and starting discussions through social media is a science.

Roominate will put together a content management strategy that will include rules for when to post, what to post, and where to post it. This strategy will be based on an understanding of the ideal customer and target market as well as keyword embedding and statistics about when and how to post content to increase return.

Offline Marketing Tie-in

This internet marketing plan will be designed to stay consistent with offline activities, as well. Therefore, all of the clients' marketing is working to achieve the same goal and designed to help promote a shift to online marketing. Here are some channels of communication that we work to keep consistent:

Web Marketing

Coaching and/or Initial Management

Since these plans are designed for clients to be able to manage a web presence on their own, we offer coaching/training and initial management to start the process. Once an understanding of the strategy is understood, Roominate will turn the plan over to its clients so they can manage the plan themselves.