Email Marketing

Targeted Email Marketing is the key to turning hot leads into sales. After optimizing your website, conversing through social media, and delivering great content - it is time to communicate with your inbound leads through email.

Here are Roominate's keys to turning inbound leads into sales through email marketing:

Conversion Forms

It’s nice to have high traffic statistics on your website, but it’s even more important to capture visitors and convert them into sales. In order to do that, you need to offer useful resources on your website and set up forms to capture contact information.

Roominate can help you determine great resources that you can provide to your target market. Then we can strategically place forms on your home page and interior pages to capture relevant website visitors. This enables you to nurture leads with useful communications so that when they are ready to buy a product/service in your category, they turn to you.

Engaging Content

Once you’ve built trust with your prospective customer and captured their email address, we help you create engaging email content. We know that you don’t want to bombard prospects with sales pitches. Instead, Roominate uses email marketing as a tool that is incorporated with other channels like newsletters, blog posts, press releases, and other types of content that your prospects value.

Tracking Success

Email Marketing

Once you’ve captured leads, found the right service provider, and created engaging content, it is important to measure your email marketing performance over time. Roominate can help you track email marketing effectiveness to capture more leads, deliver better content, and convert more leads into sales.

Engaging content can be measured by tracking the open rates, click through rates, forward rates, and bounce rates of your emails. Comparing these statistics against industry standards will give you a good indication of the relevance of each email you generate.

Tracking the growth of your email list is another good indicator of compelling sign up forms and successful content. Growing your email list over time will enable you to communicate with more leads on a regular basis and result in more sales over time.